Leo Burnett Wins Pfizer's Nexium
Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium.
View ArticlePlaybook #1 - Retailing In The Recession: Through The Looking Glass by The Store
Brought to you by The Store, WPP's unique retail practice, this report is the first in a series of Playbooks to help retailers and brand marketers succeed in today's unprecedented global financial and...
View ArticleIs This the Most Important Person in Advertising?
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company’s...
View ArticleWPP’s Sorrell says Twitter is a “PR medium” not an advertising one
Sir Martin Sorrell, the WPP Group chief executive, has been talking to the Harvard Business Review about everything from the state of the advertising business, to social media and emerging technology.
View ArticleWPP's pre-tax profit rises to £1.09bn
Sir Martin Sorrell's marketing services group reports 2012 revenues topped £10bn for the second successive year.
View Article'Women are better in advertising': Sir Martin Sorrell
Sir Martin Sorrell, chief executive of advertising giant WPP, has revealed a preference of women over men in his industry.
View ArticleWPP: Revenue Grew Nearly 4 Percent Last Year
WPP Group today reported a 3. 5 percent increase in 2012 revenue to $15. 6 billion thanks to “strong growth” in advertising, media investment and specialist communications.
View ArticleWPP starts 2013 with spring in its step
The world's biggest advertising business, WPP, has started the year with a spring in its step with sales ahead of budget, in the wake of a strong 2012.
View ArticleOgilvy Chief Miles Young Is Busy Reinventing a Troubled Agency
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief of Coke roster...
View ArticleFacebook algorithm stops people seeing content they subscribe to – unless...
High profile Facebook users are growing increasingly frustrated at what they see as the social network gaming the system in order to encourage people to pay to promote their content.
View ArticlePandora Audience Segments Synced to Mediaocean, Strata
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its...
View ArticleWPP Merges G2 and OgilvyAction
WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency.
View ArticleY&R's Carter Murray is Draftfcb's New CEO
Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search.
View ArticleUPDATED: Y&R's Carter Murray is Draftfcb's New CEO
Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search.
View ArticleIf Facebook builds a personalized newspaper, will it suffer the same fate...
In a presentation on Thursday about the latest updates to the Facebook news feed, co-founder and CEO Mark Zuckerberg repeatedly used the metaphor of a newspaper, saying the giant social network wants...
View ArticleWPP's Sorrell needs bigger pay cut, warn investors
Sir Martin Sorrell's position at advertising company WPP has been thrown into doubt after investors warned they will push for his departure unless he takes a pay cut.
View ArticleMedia Agency Bosses Tackle Turnover, Transparency
Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors'...
View ArticleWPP to Invest in SFX Entertainment
The $20 billion advertising giant, with major agencies like JWT, Grey and Young & Rubicam under its umbrella, will invest an estimated $10 million in Robert F. X. Sillerman's company, SFX...
View ArticleMedia Decoder Blog: WPP to Invest in SFX Entertainment
The $20 billion advertising giant, with major agencies like JWT, Grey and Young & Rubicam under its umbrella, will invest an estimated $10 million in Robert F. X. Sillerman’s company, SFX...
View ArticleWPP takes stake in SFX Entertainment
Sir Martin Sorrell's advertising and public relations firm reported to have invested in dance-music events company.
View ArticleTwitter and Facebook are new media owners and competitors says WPP’s Sorrell
As Advertising Week kicks off WPP CEO Sir Martin Sorrell has been writing about how business must embrace the digital revolution and talking about how social networks are competitors to companies like...
View ArticleSir Dave Brailsford: cyclists' doping spread like a joint to crack cocaine
Advertising Week Europe: Architect of GB Olympics and Tour de France success makes analogy about onset of drugs in Lance Armstrong era.
View ArticleRPA Beats Odds to Keep Honda Brand
RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand.
View ArticleAgencies shoot down Sorrell’s take on Twitter
he belief of WPP's chief executive Martin Sorrell that Twitter is more a PR medium for brands, rather than an advertising opportunity, has been widely shot down by rival agencies and social media...
View ArticleSir Martin Sorrell on making WPP 'indisputably the best' – video
WPP chief executive Sir Martin Sorrell talks to John Plunkett about what businesses can learn from Sir Dave Brailsford's success with British cycling and why persistence is key to being the winning team.
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